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The Big Boy brand is both unique and powerful with worldwide recognition and positive acceptance. The Big Boy brand is:
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Symbolized by the iconic Big Boy character and loved by generations of customers
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Signature food items like the original double-decker hamburger, onion rings, shakes and malts, strawberry pie and more
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Clean, comfortable surroundings
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Our commitment to great service
All these characteristics and elements embody the Big Boy brand identity and place it in a strong, competitive position in the marketplace. Good food, good service and great value have generations of customers saying "Ohhh Boy!"
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