Global trend platform Trend Hunter featured the Big Boy Graduation Giveaway as a standout example of experiential, community-driven marketing.
Our Graduation Giveaway didn't just make local news. It caught the eye of Trend Hunter, the world's largest trend-spotting platform, which featured the campaign as a standout example of experiential, community-driven marketing.
Trend Hunter highlighted how the giveaway worked: families, friends, and teachers across Metro Detroit nominated a deserving graduate, with one winner receiving a graduation party fully catered by the Big Boy Food Truck, an experience valued at up to $3,000, revealed on May 29 to kick off graduation season.
Ninety years in, we're proud that Big Boy is still setting trends, not just following them. Read the full feature at Trend Hunter, and keep an eye out for the Big Boy Food Truck at events all across Michigan this summer.
Offers and participating locations may vary. Check with your local Big Boy for details.